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Beachhut

Prepared for CurrencyFair

New Chapter

A communications strategy for CurrencyFair.

June 2026

Media Audit

A limited profile, a significant opportunity.

To understand CurrencyFair's current media position, we reviewed earned coverage across Ireland, the UK and North America over the past 24 months. We focused on business, fintech and national outlets most relevant to CurrencyFair's target audiences, assessing coverage by both volume and sentiment.

ARTICLE VOLUME

Earned coverage, last 24 months

Ireland 9 UK 16 US 6 Canada 1

COVERAGE SENTIMENT

Positive (teal) vs negative (coral), last 24 months

Ireland 78% + UK 44% + US 50% + Canada 0% +

CurrencyFair has a relatively limited media profile, but a significant opportunity to shape a positive one. The acquisition is the right moment to establish a clear, forward-looking narrative and begin building visibility in a structured and sustained way.

The Ask

Control the narrative. Build the growth story.

PRIMARY

Shape and control the acquisition narrative from the outset.

Deliver a positive, high-impact announcement campaign that frames the deal as a growth story, not simply a change of ownership.

WHY IT MATTERS

A growth story,
not a change-of-ownership story.

CurrencyFair has a 15-year track record, a recognised brand and a strong strategic rationale behind this deal. Our role is to make sure that is the story journalists tell from the first briefing onwards, rather than one reconstructed from historical reporting or external speculation.

The Approach

A focused six-week campaign. Before, during, after.

01 · Strategy

Strategy & Messaging

A strategy and messaging workshop, key message development, risk-management Q&A preparation, and spokesperson preparation with media training.

02 · Prepare

Announcement Preparation

Press release drafting, media briefing documents, and pre-announcement briefings and interviews with key Irish media, plus ad hoc interview prep as required.

03 · Launch

Announcement Launch

A coordinated announcement across Ireland, the UK, the US and Canada, with proactive engagement of priority journalists.

Media Targets

The right outlets, in every market.

A coordinated announcement across Ireland and the UK, with wider distribution to relevant business, finance and fintech media in the US and Canada. Targets are indicative, not exhaustive.

Ireland

  • Business Post
  • The Irish Times
  • RTÉ
  • Irish Independent

UK

  • The Fintech Times
  • Fintech Futures
  • The Paypers
  • Fintech Magazine

US

  • Payments Dive
  • PYMNTS
  • American Banker
  • Tearsheet

Canada

  • Financial Post
  • The Globe and Mail
  • Fintech.ca
  • The Logic

Pricing & Deliverables

The announcement, and what comes next.

€8k

The Announcement

A focused six-week campaign to shape the narrative before, during and after the announcement. Fixed fee.

On review

Post-Announcement Brand Strategy

A longer-term communications strategy across messaging, executive profiling, thought leadership and market visibility, aligned to your objectives and priority markets. We scope and price it together once the announcement is done and priorities are set.

PHASE 1 DELIVERABLES

  • ◆  Dedicated account team
  • ◆  Announcement messaging and positioning
  • ◆  Media training
  • ◆  Press release drafting
  • ◆  Media briefing materials
  • ◆  Targeted pre-announcement media briefings
  • ◆  Proactive media outreach and interview management

THE TARGET

6-8

Pieces of earned coverage

Minimum target for the announcement, across Ireland and the UK.

6 wks

Project duration

A focused, fixed-fee campaign.

Indicative pricing. Fees quoted exclusive of VAT.

Phase 2 · Looking Ahead

Beyond the announcement, the bigger opportunity.

The announcement is the start, not the finish. Once the deal completes, CurrencyFair has a rare moment to reset its profile with a new acquirer behind it, and turn a single news event into sustained visibility, credibility and brand awareness in the markets that matter. A longer-term programme protects and compounds the value of the announcement, and is where the real growth story is built.

PROPOSED ACTIVITIES

  • ◆  Market-specific messaging and positioning
  • ◆  Competitor analysis and strategic planning
  • ◆  Executive profiling and spokesperson development
  • ◆  Media introductions and proactive relationship building
  • ◆  Thought leadership and long-form interviews
  • ◆  Broader company profiling and brand awareness

SCOPE & TIMELINE

Scope, timeline and intensity are tailored to your ambitions, from a short strategic-planning and competitor-analysis sprint through to an ongoing awareness programme. We identify the priority markets together, after the announcement, once your direction is set.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in Dublin, Belfast, London and Amsterdam.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Dublin (HQ) Belfast London Amsterdam

15 yrs

in tech communications

4 cities

Dublin, Belfast, London, Amsterdam

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Stephen Mangan

Stephen Mangan

Senior Account Director

Lead Dublin
Alex

Alex

Senior Account Manager
Web3 Lead

London
Rosie Mullen

Rosie Mullen

Account Executive

Dublin

Your Strategic Team

Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin
Mary Calpin

Mary Calpin

Senior Media Consultant

Dublin
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date. 3Contract shared. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.